projects
Throughout my career, I have led a variety of digital projects for various businesses in the tourism industry and in other sectors.
I started doing SEO 10 years ago, to improve the rankings of my own company website, and havent stopped since, constantly improving and updating my knowledge in this ever-evolving field.
I am focused on helping companies enhance their online presence and improve their digital performance. Here is a closer look at some of my main areas of expertise:
SEO
My lastest SEO projects
As web director of a network of local tourism agencies, I implemented the SEO strategy with my team for our 30+ websites.
We optimized the english website of Terra Guatemala: we started with a global SEO audit, a complete keyword research, tags and photo optimization, edition of metas and addition of content when need be. As a result, the website trafic and conversions have doubled in 4 months.
Worked with Atypika travel agency in Canada to establish a strong online presence for Egypt-focused travel in Quebec. Created targeted content to improve search rankings, resulting in a significant increase in conversions for the Egypt destination within four months.
Created Google Business profiles for small businesses in France and Peru, increasing their visibility online and in local search results on Google Maps.
Live audit, training and recommandation sessions for several small businesses and NGOs in Lebanon.
WEB
Some of my Web projects
As the Director of Web and Communication at Terra Group, led a large-scale project to migrate and optimize 30+ websites for tourism agencies. Developed a web template connected via API to the ERP, automating data updates and reducing manual entry. Implemented a master template system to streamline updates across all sites, significantly reducing time spent on website management.
Managed Atypika’s migration to WordPress with objectives to improve UX, SEO, and netlinking. Oversaw content transfer, debugging, and redirect setup, along with new analytics and ad tools integration. Ran successful Meta campaigns, achieving high engagement with low costs per impression.
Collaborated with Dédalo Art Gallery in Peru to build an e-commerce site on WooCommerce, managing over 10,000 products. Set up shipping, inventory, and payment systems, later migrating the site to Samishop per client strategy. Handling of social media and content creation.
Developed an e-commerce website for a food import company in Colombia, integrating it with Odoo to enable real-time updates from the database.
I built multiple websites, using mostly Elementor, for small businesses across France, enhancing their online presence ( Fromages & Co, Ardèche Poêle de Masse, La Bêlle Pomme…)
SEA
My lastest projects in Google Ads and Meta
Implementation of Google Ads Grants campaign for a Lebanese non-profit. CTR above 20%. Content plan for SEO & SEA.
Launched Google Ads campaigns for travel agencies with above-average click-through rates and conversion rates at competitive costs within the tourism sector.
Successful Meta campaigns based on destination for travel agency, achieving high engagement with low costs per impression and per click. Content creation.
Content creation & community management
My lastest projects in content creation
Created content (photography, videography, editing), participated in the creation of the visual identity and managed social media campaigns for a new restaurant in Lima.
Worked with the charity Alphabetical Order of Lebanon to perform basic SEO optimizations, launch Google Ads Grants campaigns, develop a new visual identity, and manage social media campaigns.
Talk to us
Have any questions? We are always open to talk about your business, new projects, creative opportunities and how we can help you.